E-mail Marketing

Ship awesome emails that bulldoze big results.

Create email marketing campaigns similar a pro with our easy-to-utilize features.

Email Marketing Holiday Theme

Email Editor & Templates

Drag. Drop. Done.

Create emails that stand out on any device with our like shooting fish in a barrel-to-use email editor and hundreds of pre-designed templates.

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Automation & Segmentation

Send relevant letters that become more clicks.

Send the right messages to the right subscribers at the right fourth dimension—and drive big results. Automatically send welcome emails to new subscribers or emails based on user behaviors, so you tin get dorsum to focusing on your business organisation.

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List Direction

Hands manage your contacts.

Upload contact lists from Excel, Outlook, Salesforce—or wherever yous store your contacts—and our easy-to-utilize tools handle the rest. Add together new contacts in-person, on your website, through social media, and more than.

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A/B Testing

Get more opens with subject line testing.

Can't determine between two field of study lines? Test them. We'll automatically divide your audition, send both versions to a small group, and so send the winning subject line to the rest of your audience.

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Mobile App

Stay in touch, on the go with our mobile app.

Our Email Marketing and List Builder mobile apps make it piece of cake to manage your contacts, edit emails and upload your images direct from your device.

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Advanced Features

Make your email marketing work fifty-fifty harder.

Go across the inbox with tools to manage live events, online surveys, and more—all on 1 easy-to-use platform.

What is electronic mail marketing?

The bones definition of e-mail marketing is a type of straight marketing that involves sending out commercial messages via e-mail. However, if you lot're doing it right, information technology'due south much more than that.

Email marketing allows you to stay continued with people who want to hear from you. And while accent is often put on sales, email marketing is also about, educational activity, brand recognition, and most importantly — relationship edifice.

So what is email marketing? Well, proficient email marketing is about sending targeted letters to the right people at the right time, in club to maximize your marketing efforts and achieve your business organisation or nonprofit goals.

Advantages of electronic mail marketing

At that place are a lot of ways to market your business organization merely the peak advantage of electronic mail marketing is that it has the highest return on investment of any marketing strategy. This makes it a cost-effective solution to reaching your customers and donors in a identify they often visit — their inbox.

What are the types of email marketing?

While newsletters and sales promotions are the most familiar types of email marketing campaigns, in that location are several types that you should be enlightened of.

The most important type of electronic mail campaign, and the one that every business organisation or nonprofit should be sending, is a welcome serial. After that, what type of e-mail marketing campaigns yous ship out depends upon your concern or nonprofit.

Hither are the types of email marketing campaigns that you should consider sending on behalf of your organization:

  • Welcome emails
  • Newsletter emails
  • Promotional emails (as well known equally defended or stand-alone campaigns)
  • Atomic number 82 nurturing emails
  • Electronic mail Invitations and Surveys
  • Transactional emails (for ecommerce, countersign resets, and subscription changes)
  • Milestone emails (automated birthday and anniversary emails)

Best practices for email marketing

When it comes to the best practices for email marketing, showtime with choosing a reputable email provider/vendor and branding a mobile-friendly email template with your logo and visitor colors. Then, create your segmented electronic mail lists for more targeted marketing.

In one case you have those foundational pieces, it'due south fourth dimension to create your automated welcome email series, and start edifice your permission-based email list.

As y'all motion across the welcome email series, write engaging content that directs your reader to activity, carefully craft your subject lines for maximum open rates, and track your campaign results and so y'all know what'due south working and what isn't.

Following these best practices for electronic mail marketing will give you the best opportunity for a successful email marketing entrada.

How to get started with electronic mail marketing?

The first step to getting started with email marketing is to know if you need to start using email marketing for your concern and why. Spoiler alert: Y'all practice. And then, yous'll demand to sign upwards with an e-mail marketing vendor.

What to look for in an email marketing vendor

When looking for an electronic mail marketing vendor the most important things to check first are:

  • Exercise they accept best-in-grade delivery rates? No one wants their hard work to end up in a spam folder. Constant Contact's email delivery rate is i of the highest in the industry at 97%. That means more of your emails landing where you want them — in your customers' inboxes.
  • Is your account going to be secure? Security is everything. With Constant Contact, all of your business relationship, credit card, and subscriber information and content is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. In addition, Constant Contact requires Multi-Gene Hallmark (MFA) when logging in, to add an actress layer of security to your business relationship.

After those two questions are answered, yous should wait for the following in an email marketing vendor:

  • Customizable templates and landing pages
  • Dynamic, mobile-optimized sign-up forms with custom fields and congenital-in security
  • List management tools for edifice, segmenting, and tracking
  • Social media integration for creating and posting social posts and ads on platforms like Google, Facebook, and Instagram
  • Features for marketing automation, effect marketing, and surveys
  • A mobile app that allows for campaign design from desktop to mobile device
  • Integrations to connect apps you lot're using now plus those yous may employ every bit you grow

If the electronic mail marketing vendor you lot're looking at doesn't have the above, y'all might want to proceed looking. Fortunately, Constant Contact has all this and more!

Endeavor Abiding Contact today.